What is a modern Balanced Scorecard ?
نویسنده
چکیده
The Balanced Scorecard (BSC) is a very powerful and successful strategic performance management tool. This management white paper describes a BSC in simple terms. The paper outlines the four perspectives of a Balanced Scorecard and explains the importance of Strategy Maps. It shows how many organisations use the Balanced Scorecard today and describes the key benefits of a scorecard implementation and how to ensure that it is used to deliver improved strategic understanding and better performance. . Version: 11 June 2010 Bernard Marr is the Chief Executive and Director of Research at the Advanced Performance Institute. E-mail: [email protected] The Advanced Performance Institute (API) is a world-leading independent research and advisory organisation specialising in organisational performance. It provides expert knowledge, research, consulting and training to performance orientated companies, governments and not-for-profit organisations across the globe. For more reading material or information on how the API might be able to help your organisation please visit: www.ap-institute.com How to reference this management white paper study: Marr, B. (2010) What is a modern Balanced Scorecard?, Management Case Study, The Advanced Performance Institute (www.ap-institute.com).
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